Back from the 2008 AMA Symposium for the Marketing of Higher Education

Well, we had a great time speaking last week at the Symposium. Thanks to all of you wonderful attendees for your insightful questions and enthusiastic response to our presentation: Be The First Responder: How to Acquire and Retain More Students. And special thanks to Tasha Patterson of DeVry University for presenting with us.  We enjoyed meeting so many of you, and we hope to join you again next year.

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Tags: AMA, American Marketing Association, Higher Education, marketing, marketing in the education sector, Symposium

The opportunity behind “Brand Attention Deficit Syndrome”

As CBD’s Director of Customer Engagement, I think a lot every day about the business implications of consumer beliefs and behaviors. Here’s something we all might want to think about.

80 million teens, tweens, and 20-somethings spent a record-high $200 billion in America last year. The challenge is that brand loyalty is virtually unheard of in these sectors. Companies continue to struggle to find a formula to engage these consumers in a way that will inspire brand preference.

If brand is irrelevant to our youngest consumers, we may be looking at a future of constant reinvention, a colorful and interesting parade of short term icons instead of true brands. This will challenge our entire way of thinking about branding and consumer communications. It’s a whole new land of opportunity.

Tags: brand, brand loyalty, brand preference, consumer, Customer Engagement, marketing, teens, tween

Bright Outlook For Green Energy

Welcome to CBD’s inaugural energy blog. As an Account Supervisor specializing in business within the energy sector I have developed a keen interest in this category—especially in the green/renewable category because I see the potential here, and believe it can have a huge impact on our environment and quality of life.

I have been tracking what’s going on with green energy. Turns out the $700-billion bailout goes beyond Wall Street. It includes many potential items aimed at assisting the renewable energy world.  ”Bailout Generates Energy Incentives,” (Green Energy News, Oct. 4, 2008) indicates that though it will take quite a while to define, the Energy Improvement and Extension Act of 2008 includes:

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Tags: Alternative Energy, Bailout and renewable energy, Energy, energy credit, Green, Green Energy, Renewable, Renewable Energy, renewable energy credit