Should your brand Facebook?

Now that’s a big question. Who belongs, and who doesn’t belong on Facebook (along with every other social media outlet) is one of the biggest questions facing marketing managers today. Truth? It depends.

If you’re looking for a stock answer, it may be time to adjust your expectations. At least, for the time being. And while you’re doing that, you might want to invest some time crash-coursing the social media channels that are out there and what makes them unique. Here’s one recent dive into the MySpace/Facebook discussion.

See who else is Facebook marketing with this “just in” from retailerdaily.com. FB comes in at the bottom … but the bit about Kmart on Twitter is fun too.