A breakthrough in new media…potholes
How can you put a marketing budget to good use when the collective moral of a country is waning? If you are KFC, you see it as an opportunity to promote your brand while helping communities that will allow your assistance.
The next time you are driving down one of your cities more neglected streets, don’t be surprised if you see Colonel Sanders himself out there patching some potholes. The catch, the company will leave behind a stenciled brand on the patch informing people the road has been “Re-Freshed by KFC.” Not a bad deal for a smoother daily commute.
Unfortunately, for those of us in Chicago CDOT has passed on KFC’s help.
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