Omnipresence Theme Permeates DMA Discussions

The need for marketers to be everywhere was a theme that threaded through most every discussion at this year’s annual DMA Conference and Expo. Martha Stewart articulated it for everyone in her keynote remarks that ushered in the event stating, “we want eyeballs and we don’t care where we have t dma o go to get them.”

Not surprisingly, harnessing digital media lead the conversations on how to become increasingly omnipresent. With 96% of all Millennials reporting that they are members of social media outlets and women over 50 being the fastest growing segment on Facebook, marketers have been quick to embrace the channel while openly admitting that we’re still pioneers working to understand the space.

Increasingly, “Voice of the Customer” research is being used by both B2C and B2B marketers to help determine which digital conversations to engage in and where. In discussing the needs of the customer, they are also uncovering their online whereabouts. This valuable information helps marketers, engage more appropriately, project a more authentic voice and prioritize online destinations and the connectivity tools to implement on their websites.

If you’re still wondering where to ramp-up your quest for omnipresence, CBD panelists Pam Evan of IBM and Bart Zehran of E-RM stated it best during our presentation on Millennials as the new B2B buyer, “first, get right with Google then make sure your website works as hard as possible to engage prospects and customers.”