Positive News on Macro Issues Highlighted at DMA Conference
There was a great deal of positive news coming out of the Annual DMA Conference regarding many of the larger issues facing direct marketers today. The DMA’s advocacy initiatives have been successful in ensuring there will be no increase in postal rates in 2010. This news was just announced last week. Additionally, the “Do Not Mail” bills that were pending in six states including California have all been defeated.
Other headway has been gained in the DMA’s environmental efforts with the debut of DMAChoice.org, a consumer-based program of opt-in initiatives that allows for the customization of mail messages consumers want to receive.
John Greco, President and CEO of the DMA credits the association’s preparedness and proactivity for these recent wins.
The other big battle the DMA is gearing up for is the new pending tax laws. These taxes would be imposed by the states as a way of generating new revenue from muliti-channel retailers. The DMA stressed the need for more individual involvement on this issue from all direct marketers, urging each of us to write to our state officials voicing our opposition to these taxes. This isn’t the first time I have heard that 2010 could be “the year of the taxes.” So, I’ll end this post now so I can write my Congressmen.
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