Archive for January, 2010
Insights from 2009’s Top Search Terms
It’s quite interesting to see what’s on the minds of Americans. Actually, it’s quite interesting to have readily accessible and inexpensive (free) tools, such as Google Trends, to see what’s on the minds of Americans. Why should we care? Trend spotting and observing the mindset of our fellow human beings helps us gauge the mood of the country which can affect the tonality of our advertising messaging.
We can develop better campaigns, products and services addressing those things that are deemed ‘hot’ and drop those that are ‘not.’ From a personal standpoint, viewing these search trends help us gauge our own sense of priorities in relation to others’. So what were these search terms that shaped our behavior in 2009? Read on and help me project the top searches for 2010. Continue reading
