Social media enables the food truck revolution

Street-Za from Milwaukee

One of the hot, hot, hot topics at this year’s National Restaurant Association Show was mobile cuisine– a.k.a food trucks. We’re not talking about those silver cup-of-joe trucks parked by construction sites. We’re talking highly graphic trucks serving creative cuisine on wheels. A couple of the high-image trucks were parked on the show floor and drew thousands who waited in long lines to step through the trucks and hear about Mobi Munch’s unique package of mobile food services, including a web portal and interactive social media-based platforms used to connect this growing community. Could there be a better match? Social goes mobile for breakfast, lunch and dinner. Mobi Munch’s website will offer real-time tracking of trucks, nationwide food truck listings, ratings and full-on social networking. I can’t wait for this concept to grow. For such a foodie town, Chicago has yet to get this idea rolling but we’re counting on Matt Maroni htt://bit.ly/cmrdcJ, who runs a “naan-wich” place to persuade city council to get behind this trend by updating some rules and regs governing mobile food vendors. Hurry. Summer’s already here.