There’s a man in my kitchen!

Does anyone else remember that jingle from Enjolie fragrances from way back when?  The modern woman who brings home the bacon, fries it up in the pan but never ever lets “you” forget you’re a man?

Perhaps there’s a remake in the offing, considering that today’s man (especially Gen X and Millennials) purport to be the primary decision maker regarding the packaged goods, health and pet related items consumed by their families.  A full 60% of men surveyed late last year by Yahoo (2,400 men ages 18 – 64) identify themselves as the primary grocery shopper in their household.

The Yahoo study wonders if the shift toward male shoppers is a blip brought on by recessionary times whereby out-of-work men handle more domestic duties … or whether evolving gender roles mean that guys in the grocery store are here to stay.  My sense is the latter.

We’ve experienced similar demographic movements in our own shopping surveys conducted throughout the years at CBD.  And we totally concur with one of Yahoo’s main findings … that men are not as motivated by Continue reading

Tags: CBD, Colman Brohan Davis, Customer Engagement, food, ingredients, Lori Colman, Yahoo shopping study

Nominate Your 2011 Emerging Leader

Calling Your Emerging Leaders!

For the third consecutive year, Colman Brohan Davis is working with the Chicago Association of Direct Marketing (CADM), and are pleased to help announce a call for nominations for the 2011 CADM Emerging Leaders Award.

These awards will be given to fresh Chicago area marketers who show uncommon promise in strategy, creativity and innovative thinking.

So put the spotlight on one of your shining stars and nominate them today. More information and the nomination form can be found at www.cadm.org/ELawards.

We at CBD have had the honor of working closely with CADM to bring this initiative to life from concept and structure … to identity development and marketing … through judging criteria and recruitment. We think it’s a great way to recognize today’s young marketers and can’t wait to see who takes home the top honors.

Let us know who on your team should be nominated.

Tags: CADM, CBD, CBD Marketing, Chicago Association of Direct Marketing, Chicago Marketing, Colman Brohan Davis, EL Awards, Emerging Leader Awards