AlphaGraphics Increases Its Reach

Emphasizing its expanded “full solution” approach to marketing services, AlphaGraphics recently unveiled its new brand which will be implemented across its entire network throughout the coming year.  It’s a moment that everyone at Alphagraphics has been waiting for, and one that CBD has been working towards.

Having partnered with CBD early on in the planning phase, Alphagraphics underwent our rigorous brand evolution process to expand its product offerings appropriately and relevantly, and create a new brand presence in the marketplace that is sure to resonate with their target audience.  Now, each of its 300 business centers are prepared to expand their core services from visual communications and traditional printing services including color, large format, offset and digital printing, to multi-channel, cross media solutions including online, mobile, direct marketing, e-Publishing and email marketing.

This evolution is the perfect example of change management at its best.  And Alphagraphics did it right in working each step of the process.  From task force implementation to primary and secondary research, internal workshops to business case development, Alphagraphics committed to doing everything necessary to guarantee success.

AlphaGraphics CEO, Kevin Cushing, harnessed the excitement of today’s marketing environment and recognized that technology innovations provide the network’s business owners with new and creative ways to reach existing and prospective customers.  This insight, coupled with extensive market research, lead to the development of the new, highly meaningful tagline, Increase Your Reach.

Congratulations to everyone at AlphaGraphics for the hard work that led to this exciting brand re-launch.  We wish you every success and are honored to have been a part of this tremendous evolutionary effort.

Tags: AlphaGraphics, brand re-launch, Brand Strategy, CBD, Kevin Cushing