So You Want to be a Twitter expert: Part 4

Post 4 of 4: Keeping Up Appearances

No doubt after my last blog post you have gotten the hang of managing your followers, but now you’re probably starting to notice a new problem: you can’t control what your followers are saying, and what they are saying is showing up on your very public profile.

When you have a personal profile, this really isn’t a big deal. You simply block the user and be done with it. Sure, you lose the follower, but it’s not like you are trying to sell anything.

Running a company or brand’s twitter is an entirely different matter. Let’s face it. You are trying to sell something; and, what shows up in your public feed represents the company. Profanity, politics – these are things that you don’t necessarily want to link to your business. But blocking a user removes them from your profile, and you don’t want to come across as the brand that censors its fans.

You can start to see the Catch 22.

Fortunately, a couple of techies got an idea. Why not filter a Twitterfeed? https://oauth.filttr.com/ is a site that controls what shows up in your Twitterfeed without having to unfollow anyone. In simple terms, it’s a way to keep a clean presence without censoring.

Here’s how it works: You whitelist the words you want to show up in your feed and blacklist the words you don’t. For CBD Marketing, a whitelist word could be designing. A blacklist word, swearing.

You can see how helpful this tool starts to be.

However, remember, that this is not an ultimate solution. Twitter requires constant monitoring, and a computer can only go so far. What it considers to be a negative comment can very well be a positive one. It doesn’t identify sarcastic tones or jokes. That’s our job— no matter how time it takes.

Quick Tip of the Day: Just because there’s a social media platform for everything doesn’t mean you should be on everything— this goes double for businesses. Try each network out, but only manage a few.