Guys – Are You "Pin" the Know? - CBD inTouch

Guys – Are You “Pin” the Know?

So far, there have been 220 million total views to Pinterest, the picture sharing social media site. The site is notorious for its predominantly 20-something female user base, boasting 34 million registered users. Google Ad Planner presents the ratio of women-to-men on Pinterest views as 3:1. While this shows a heavy favorability toward a female audience, this still means men have accessed Pinterest over 50 million times. For marketers, this presents an opportunity to capture male attention that has been largely passed over.

Are you a marketer trying to reach a male audience? If so, here are some industry best practices. First compile some categories or “boards” that would pique male interest. Cars, drinks, technology and architecture come to mind. Learning what guys are seeking on Pinterest is the most important piece of the puzzle. For example, Men’s Health magazine has been lauded as one of the first male-centric brands to have a following on Pinterest. With everything from workouts and grooming to cooking and gift-giving, Men’s Health is capturing both male and female eyes with almost 3,000 followers to date.

What can be learned from Men’s Health‘s lead for reaching these male pinners? Here are some tips:

Create boards that showcase your audience’s user generated content – Keep the dialogue going with your audience, and let them show you what their interests are.
Pin regularly – The more you show you’re taking Pinterest seriously and putting your company out there, the better your odds are for gaining a following.
“Repin” your followers – Show them that they’re on your radar. Following male Pinterest users can give you hints on what is interesting to them.
Go off topic – Your company is not only a reflection of your product and industry, but also the people that work for you. Be creative with your account, and remember that most Pinterest users are not there for business purposes. Post pictures of food you enjoy, DIY projects, cool new gadgets etc. Initiate interaction in any way you can.