Grow your brand this Thanksgiving

Thanksgiving is only a few weeks away now. Will your company leverage this prime opportunity to cultivate and nurture relationships?

We don’t see a lot of B2B or B2C companies doing a great deal during Thanksgiving. As we collectively rush toward the December holidays, it’s understandable that we all have to prioritize internal and external touch points. But if you’re worried your organization is getting lost in the rush, strive to stand out by making Thansgiving a day of gratifying focus.

As relationships are a primary driver of most businesses, think about partners, alliances, customers and employees. Who deserves a hearty handshake, a warm hug or a little something extra? Delivering added value at an unexpected time can underscore the sincerity of your sentiments and create stronger bonds.

Get social – As well as offering your heartfelt appreciation, find ways of engaging your community around their own traditions, recipes and remembrances.
Connect – Internal promotions and gatherings inspire and motivate. What about a contest for employees to compete for the most creative way to reward customers or partners? Or celebrate individual accomplishments with an awards luncheon?
Surprise and delight – A personal thank you call from your CEO to high value customers, a service award to a vendor, a special contribution to the personal cause of a alliance partner… You can be selective and strategic in your giving of thanks.

Create impactful memories this Thanksgiving for everyone who is a vital part of your community. Acknowledgement doesn’t have to cost a lot, and meaningful outreach pays big brand dividends.