See You at SupplySide West!

Going to SupplySide West in Las Vegas? If so, be sure to attend the conference’s Marketing Insights workshop on Tuesday, November 6, from 1–5 PM. Our very own Katie Whitmore, Senior Account Executive for Public Relations & Social Media, joins other industry experts to discuss the increasingly important business role of social media.

She’ll touch on customer engagement; the ability to listen to consumer needs, wants and concerns; how to follow the right influencers; and the impact of real-time customer feedback, among other topics.

Katie is responsible for planning and executing social media engagements on behalf of major global brands targeting both consumer and business-to-business audiences. She is certified by the Word of Mouth Marketing Association as a Social Media Community Manager and is adept at the many strategic and tactical components of successful social media planning and implementation.

The workshop will be moderated by Virgo Publishing President John Siefert. Along with Katie, the panel features Dr. Kantha Shelke, Principal at Corvus Blue; Scott Vaughan, Chief Marketing Officer at United Business Media; Vicky Harres, Audience Director at PR Newswire; Heather Granato, Group Editorial Director at Virgo; Steven Fink, Lexicon Group; and Suzanne Sheldon, The Sheldon Group. If you’re there, we invite you to participate in their sure-to-be-lively discussion!