The New Connection

Many believe that social media is about the only way to engage online with high school students. However, these students are curious and avid researchers who rely on online channels. They will interact when an institution displays an eagerness for meaningful dialogue, which means that messages and offers are very important.

CBD recently developed an online student acquisition program for Lake Forest College to help them meet aggressive enrollment goals. The campaign utilized a combination of online media and featured two compelling scholarship opportunities. The results were a high volume of inquiries and completed online applications. Check out the program here.