Creative
deliver and deliver.com
I have been receiving the magazine called deliver a magazine for marketers, and I really enjoy it. The magazine offers marketing insights and tips on how we can really hit it home when it comes to our client/customers’ needs. It has articles that talk about different topics like, social media, direct mail and even the latest technology – all from the marketing point of view. Each issue touches upon different topics. As I started reading the current issue, I came across a line that really hits home for me personally, it stated “No matter what you choose to read, you’ll see that print is definitely not a goner. It’s evolving as new technologies emerge.” I highly recommend subscribing to either the printed magazine or the online version.
Baskin-Robbins retires five flavors
Get thee to a Baskin-Robbins quickly if you want to stock up on one of their five soon-to-be-retired flavors. To clear the way for new concoctions, they’re sending French Vanilla, Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode and Superfudge Truffle into the “Deep Freeze.” If you want to see what other flavors have been retired over the years, go here.
By the way, the Baskin-Robbins website is an entertaining place to spend some time. It has a light-hearted tone, fun content to read, and gives you an uplifting experience. For a 65 year old company, it’s constantly refreshing and renewing…either through new flavors or fun promotions.
The top selling ice cream flavors at Baskin-Robbins are really pretty pedestrian…Vanilla, Chocolate, Mint Chocolate Chip, Pralines ‘n Cream, and Chocolate Chip. I have to say that I am not an ice-cream risk taker. I may take advantage of a free taste of the flavor-of-the-month, but invariably end up with my old friend Vanilla.
Old Spice’s Rapid Response Video Campaign
An old brand is leading the way in using new media…Old Spice extended their TV commercial campaign with an innovative tactic. Fans used social networks to ask questions of the actor in the TV ads. And Old Spice rapidly responded to 186 of these questions via short videos. Each video was produced in just minutes, and reportedly resulted in YouTube traffic that exceeded 34 million views in less than a week. Check out the story on NPR.
A “sip” to integrated marketing.
I raise a cup of coffee to Dunkin’ Donuts, for producing one truly innovating marketing campaign. It all started with a “Guess What” contest, then it led into a video, interactive website and customer interaction. What I am talking about is MissionFresh.com. DD launched a contest that asked people, “Something Fresh is coming. Guess what it is.” And boy was it FRESH! DD came up with an idea of producing a giant size graffiti mural in Times Square; it involved a team of 4 street artists that worked night and day for an entire 72-hour marathon session (while drinking lots of DD coffee, of course).
Using old school and new school art techniques, they came up with a design that really took their creativity to another level (60′ x 40′), literally. DD filmed the entire production of the mural, provided the video, and featured behind-the-scenes comments and bios of each of the artists on this site. After enjoying the video and reading more about the project, you can even take a stab at being a graffiti artist and create a mural of your own. How coolatta is that?
Wood and Metal Type Fonts
Yes, fonts used to be literally made out of wood and or metal. When you take your next trip to Italy, check out a museum called Tipoteca, which is located in a village about 40 miles north of Venice. It’s devoted to the history of letterpress printing and typefaces, or fonts. It not only displays vintage presses, but contains drawers upon drawers of true wood and metal fonts.
The closest I ever got to using metal letters is growing up with a typewriter, where the metal letter hit up against a black ribbon and transferred the ink onto a piece of paper. I thought that was amazing. The next time you look through libraries of fonts on your computer, just remember how it all started. Click here to read a little more about the museum.
Color News and Views from Pantone
I just recently received the premiere newsletter from Pantone, called TONES and it’s all about color news and views. Do you ever think about color, and how many different applications it is applied to…from paper through textiles? It’s very interesting to find out what views people have across different industries. Good example: in print, you want the whitest paper to help make your design pop but in fashion, “You never wear white after Labor Day.” Check out the newsletter; it gave me some great insights into areas that I never thought about. Wonderful world of colors, which ones do you see?
