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	<title>CBD inTouch &#187; Financial</title>
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	<description>Brand Strategy. Creative Marketing.</description>
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		<title>Universities Champion Economic Revival</title>
		<link>http://www.blog.cbdmarketing.com/2010/02/for-universitiesits-all-about-economic-revival/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/02/for-universitiesits-all-about-economic-revival/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 17:31:56 +0000</pubDate>
		<dc:creator>Liz Brohan</dc:creator>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2033</guid>
		<description><![CDATA[Leveraging every dollar of appropriations to generate ROI has always been a core goal for most state universities.  But in light of today&#8217;s economic downturn, many colleges and universities are stepping up their efforts to do even more.  That is, they are relentlessly focused on turning around struggling state economies.
One extraordinary example is [...]]]></description>
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		<title>Connecting financial literacy and brand loyalty</title>
		<link>http://www.blog.cbdmarketing.com/2009/03/connecting-financial-literacy-and-brand-loyalty/</link>
		<comments>http://www.blog.cbdmarketing.com/2009/03/connecting-financial-literacy-and-brand-loyalty/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 18:01:32 +0000</pubDate>
		<dc:creator>Liz Brohan</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[APRs]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[financial education]]></category>
		<category><![CDATA[financial literacy]]></category>
		<category><![CDATA[purchase frequency]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=885</guid>
		<description><![CDATA[
I’m working on a hypothesis and need your help.&#160;
The recent economic events prompted thoughts about the need for financial literacy programs. Large government agencies, education institutions and several well-meaning non-profit organizations all believe in the critical importance of financial education.&#160;
That’s to be expected.&#160; In fact, financial literacy is a topic that’s always been considered the [...]]]></description>
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		<title>What do banking customers want now?</title>
		<link>http://www.blog.cbdmarketing.com/2009/02/what-customers-want-now/</link>
		<comments>http://www.blog.cbdmarketing.com/2009/02/what-customers-want-now/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 20:59:09 +0000</pubDate>
		<dc:creator>Gina Miller</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=366</guid>
		<description><![CDATA[If you can, get a copy of &#8220;The Banks Mount A Charm Offensive&#8221; from November 17th&#8217;s Businessweek. According to author Burt Helm banks are working &#8220;behind the scenes&#8221; to &#8220;persuade people not to yank their cash and stuff it under the mattress.&#8221;
Banking institutions are coaching employees about how to directly answer uncomfortable questions posed by [...]]]></description>
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		<title>Argument for a shorter work week?</title>
		<link>http://www.blog.cbdmarketing.com/2008/12/argument-for-a-shorter-work-week/</link>
		<comments>http://www.blog.cbdmarketing.com/2008/12/argument-for-a-shorter-work-week/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 18:01:00 +0000</pubDate>
		<dc:creator>Gina Miller</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[David W. Nelms]]></category>
		<category><![CDATA[Discover Financial Services]]></category>
		<category><![CDATA[Executives' Club of Chicago]]></category>
		<category><![CDATA[Hyatt Regency Chicago]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=222</guid>
		<description><![CDATA[As Director of Customer Engagement, I get to go to some enlightening events. This morning I went to see&#160;David W. Nelms, CEO of Discover Financial Services and Executives&#8217; Club of Chicago Breakfast Series speaker.
According to Mr. Nelms, about 30% of what we do every day doesn&#8217;t make a difference. He tells us to focus on [...]]]></description>
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