Apparently, when Apple created “the agency model” of taking 30% commission on e-book sales instead of the “iTunes model” of selling them for pennies a piece, others followed suit thereby raising the overall price of books. The feds don’t like it one byte.

Dick Strassburger

I like your suggestions at the end of the post about reminding consumers they can add a bit of salt if they want. Just a little background…I’m a marketing professional (in transition) who was a caregiver for my mother, who had some major heart health problems – notably heart failure and diabetes. As her caregiver and cook, I was forced to read the labels and purchase foods with lower amounts of sodium…and purchased plenty of Campbell’s soup. It’s easier to add salt than to take it away. In any case, I’d agree with you that Campbell’s may have missed the opportunity to educate its consumers. It also might be worth noting that even though my mother has since passed away, I’ll still be purchasing the lower sodium versions of their soup – if I can find them.