Thanks for the kind words about my post on the unfortunate keynote. The HighEdWeb world isn’t one I know, but through people I follow on Twitter, I was able to find the stream of tweets and learn a great deal about the backchannel.

I’ve seen the term “tweckling,” though I don’t think it actually applied — the speaker was apparently unaware of any of the digital comments (I’m sure there were text messages, Facebook comments, and other remarks outside of Twitter), and as far as I can tell from posts by people who were there, no one stood up to say, “You know, you’re not really connecting with us.”

That connects with the heart of your post here, I think: decision makers at colleges and universities need wider sources of input. Stakeholders like faculty members and administrators risk becoming even more out of touch if they resist or ignore ways to interconnect, to instantly relate, to bring more immediacy — not to be hip, but to support and extend learning.

It seems that two points can be derived from your observation:
1. Ads that seem more interactive and entertaining, by definition are more interesting and therefore are more likely to draw a consumer toward a product;
2. Significant motion maybe also facilitates better knowledge transfer, i.e. – it’s easier for customers to see what a product does and how it does it, in simple, attractive ways.

Thanks for the post.
-Stas Antons
SmartSymbols Interactive Tech
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By the way, it also has a very wholesome aspect to it – no one’s appearance has any infuence at all on peer-to-peer relationships and interpersonal communications nor, for that matter, on the grades that are given – and received!

Hi friends!

Maureen W

We also saw that very interesting article on healthcare innovation. There are some big players backing the internet as a way of streamlining the transfer of health data. It just makes sense as the internet reduces costs in almost everything it touches. And healthcare could do with some cost savings.

Regards,
Tom