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Would You Pay to Read This Post?
Walter Isaacson at Time Magazine has a incredibly thorough write up on the impact of online media on traditional media’s revenue model. We are hearing a lot about how your big traditional publishers such as the New York Times and the Tribune Co. are struggling to adapt their old pay-for-news business models to stay successful in today’s everything-is-free ecosystem.
The odd part of these struggles is that newspaper readership is at an all time high. The problem is that fewer and fewer of the readers are paying for the content. Come to think of it, it is a little amazing that anyone is still paying for this content. It is hard to justify paying for something that is readily available for free, legally.
