agency

Agency entrepreneur? Go to the bank.

MDC Partners, the holding company that owns Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners, is announcing a “Million-Dollar Challenge” to hopeful entrepreneurs who want to start their own marcom agency.  The New York Times article reported that MDC will choose at least one plan from 10 finalists and invest $1 million in starting it up in exchange for a 51% stake.

Would you trade 51% of your new agency for the capital to open it? Doesn’t sound like a great deal to me. Although, if you need help with your business plan, I could be persuaded to consult for a 10% stake…

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Friday, June 25th, 2010 Insights No Comments