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	<title>CBD inTouch &#187; avoiding social media</title>
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	<description>Brand Strategy. Creative Marketing.</description>
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		<title>What’s Your Social Media Excuse?</title>
		<link>http://www.blog.cbdmarketing.com/2009/05/what%e2%80%99s-your-social-media-excuse/</link>
		<comments>http://www.blog.cbdmarketing.com/2009/05/what%e2%80%99s-your-social-media-excuse/#comments</comments>
		<pubDate>Fri, 15 May 2009 15:14:24 +0000</pubDate>
		<dc:creator>Lori Colman</dc:creator>
				<category><![CDATA[Food Ingredients]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[avoiding social media]]></category>
		<category><![CDATA[fear of social media]]></category>
		<category><![CDATA[measuring social media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[
Lots of companies are still nervous about entering the cool waters of social media. Here are the top excuses—or “rationales”—I hear:

“We have no resources to devote.”
“We can’t control it, so why bother at all.”
“Consumers are confused.&#160; There are too many conflicting points of view.”
“Social media is a trend and will burn out soon.”

These same companies [...]]]></description>
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