CADM
Vertical Marketing Wins Tempo Award for Constellation Energy
Constellation Energy recently won a Tempo Award, an honor bestowed by the Chicago Association of Direct Marketing, for it’s surgical use of targeted marketing. The campaign focused on an important aspect of brand differentiation for Constellation Energy that is not easily replicated: their ability to offer local energy expertise, coupled with relevant sector experience. From there, CNE desired a targeted effort to penetrate a high potential vertical sector through awareness of this expertise.
Colman Brohan Davis developed a multi-wave direct marketing campaign that took a personalized approach to educating energy buyers and administrators about the competitive gas, electric and fuel programs available to schools and government agencies in Texas.
Nominate Your Emerging Leaders
Colman Brohan Davis is working on an exciting initiative with the Chicago Association of Direct Marketing (CADM), and are pleased to help announce a call for nominations for the first-ever CADM Emerging Leaders Award.
These awards will be given to fresh Chicago area marketers who show uncommon promise in strategy, creativity and innovative thinking.
So put the spotlight on one of your shining stars and nominate them today. More information and the nomination form can be found at www.cadm.org/ELawards.
We at CBD have had the honor of working closely with CADM to bring this initiative to life from concept and structure … to identity development and marketing … through judging criteria and recruitment. We think it’s a great way to recognize today’s young marketers and can’t wait to see who takes home the top honors.
Let us know who on your team should be nominated.
