charitable donations
Causes need PR the most
In the past month, I’ve been to board meetings for three different not-for-profit organizations—two large and one grass-roots. Very serious affairs. Regardless of size, not-for-profits are worried about giving at all levels: Individual, corporate and foundation. This puts plans and programs in flux. In this environment, it’s easy to view PR activities as non-priority spending. I argue the opposite.
PR is probably the most cost effective way to make sure your group’s message reaches a broader audience of friends and donor partners. Find some great stories about your work, make them personal with a human face and get those stories pitched and placed.
Now more than ever, the community needs to know you are steady, strong and out in the world helping as you always have been. PR can can help your group connect with donors and weather this economic storm, not succumb to it.
