consumer satisfaction
Consumer Satisfaction Survey – Cyber Monday
Thought this was interesting. Just released from Shop.org.
Happy marketing!
Shop.org surveyed more than 250k people between Black Friday and Cyber Monday and here’s what we found:
- Online customer satisfaction is down year over year, but only slightly, and not quite as much as expected.
- Perhaps more interesting, satisfaction was actually higher on Cyber Monday than it was at any point in November, a reversal of the recent trend of satisfaction that is lower on Cyber Monday than in previous weeks.
