contest
Everything is now online
Gone are the days when tried and true contests require you “must be present to win.” Unless of course, we openly acknowledge today’s living definition of what it means to “be present.”
We have all seen the Keep-your-hand-on-a-car-the-longest-and-win contest before. (Ashton Kutcher anyone?) Now Volkswagen has migrated this seemingly analog-only contest to the digital space. Want to see a sweet translation from offline to online? This VW viral site has had virtual contestants, for six days now, with mouse cursors hovering over an image of a new VW.”Traditional” game rules apply and the last person with their cursor on the car takes it home.
