design
A “sip” to integrated marketing.
I raise a cup of coffee to Dunkin’ Donuts, for producing one truly innovating marketing campaign. It all started with a “Guess What” contest, then it led into a video, interactive website and customer interaction. What I am talking about is MissionFresh.com. DD launched a contest that asked people, “Something Fresh is coming. Guess what it is.” And boy was it FRESH! DD came up with an idea of producing a giant size graffiti mural in Times Square; it involved a team of 4 street artists that worked night and day for an entire 72-hour marathon session (while drinking lots of DD coffee, of course).
Using old school and new school art techniques, they came up with a design that really took their creativity to another level (60′ x 40′), literally. DD filmed the entire production of the mural, provided the video, and featured behind-the-scenes comments and bios of each of the artists on this site. After enjoying the video and reading more about the project, you can even take a stab at being a graffiti artist and create a mural of your own. How coolatta is that?
Make your mail more intelligent.
Have you noticed the funny way the barcode on your direct mail piece is now appearing – it no longer sits on a baseline? Well, that is called the Intelligent Mail barcode, it is a new Postal Service code that is used to sort and track flats and letters. This code combines the data of the existing PLANET Code and POSTNET barcodes, as well as other data, into a single barcode. It expands the ability to track each mailpiece and provides customers with greater visibility in the mail.
Your mailing panel goes from 7-8 lines down to 4 – minimizing the space used on your mailpiece. No more having to leave the top HALF of your letter design blank. But, it also has many other benefits, to name a few: provides mailers with more digits for their use, allowing for unique id of up to a billion mailpieces per mailing; has a greater overall capacity than existing barcodes and still qualifies for automation prices. Learn more.
A Vision of the Future
Lori has been speaking a lot recently about the future of the food industry, and how factors like technology and generational differences are dramatically going to affect how the industry will need to market itself. Among other points, Lori highlights how developing technologies are going to change how we interact with food…and every day life.
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