farm marketing
Where print advertising is still king
It seems like we live in a nearly total digital world these days. Social media. Banners (no, they’re not dead). Online communities. E-newsletters. Widgets. Wikis. But when you start to delve into B2B vertical channels, print advertising remains decidedly solid.
Take Agriculture. Successful Farming’s new report, Farmers Use of Media Study, evaluates the value of 17 different media/information sources used across each of four stages of agricultural purchase decisions.
When deciding on needs, the number one source (by far) is agriculture magazines with a rating of nearly 70%. The second most cited source is ag manufacturer publications. No kidding! Farmers are big readers … and they’re big on relationships. Following vertical publications in terms of ranking are personal connections with dealers/retailers, farm trade shows, ag conferences, ag newsletters and regional newspapers. Ag websites were bestowed a “useful” rating of just under 40% — about the same as tv and radio.
