Fast Company
You are just sooooo demanding!
We are all getting used to the mind-set of “I want what I want and I want it now”. Those techy companies who taught us to be so demanding are reaping great rewards … think Netflix, iTunes, Gamefly. We knew that it would only be a matter of time for On-Demand to hit the food industry in a meaningful way.
Sure, there was Burger King’s old “have it your way” … really, with or without pickles? … and the crazies at Starbucks with their insanely complicated orders for coffee. But all that really does is slow down a line and make someone (like me) who simply wants a cup of coffee grow increasingly impatient and take our business elsewhere.
