focus on customer
Revitalizing America’s Selling Culture: 1-2-3
I’m in the market for a new car. And apparently I’m alone. Not because I’m the only one shopping in this economy, but because I can’t get any attention from sales.
At several dealerships I wandered the showroom admiring the new 2009 models. Then I walked the lot, slowly inspecting the inventory. When no one approached me, I left. And I only received help when I asked for it. Strangely enough, that drew surprised looks from the sales counter, followed by even weirder comments like, “I thought you were with that other couple.” Or the ever-helpful: “I’m with another customer.” Even the reps who assisted me never followed up.
It might surprise you that I’m not going to share tips on selling in a recession—but instead focus on a fundamental. All of us must do a better job of selling our goods and services, period. Its everyone’s responsibility. Here are three ways to get it back on track.
