green tech
EPA ruling has my phone ringing
Big news! The EPA has ruled that C02 is an air pollutant that they are “legally bound to regulate”. Andy Stone reports that it’s “a decision likely to have a vast impact on the U.S. economy and the way American companies do business. It is also a boon for cleantech, and may turn investors away from carbon intensive industries for good.”
So I just hung up the phone with a B2B client who wanted to know what my thoughts were on this. (She knows that I hail from an environmentalist enclave in the Pacific Northwest, and she teases me when I drop my gum wrapper in the recycle bin. What can I say – it must have been something in the artesian spring water I drank growing up.) Anyway, she’s concerned because several of her biggest clients may be impacted…I told her that now might be a good time for some targeted research to assess impact and opportunity. But now that I think about it, that’s good advice for any company at any time, really.
