ingredients
Older, Wiser and way more Demanding
As part of the baby-boom generation that grew up rather simply – that is, not thinking too hard about food or even knowing the right questions to ask – I’m thrilled to finally have the 24/7 access to information that defines today’s world.Whole Foods, Meijer, Trader Joe’s and HyVee as sources of information.
Colman Brohan Davis’s recent Food Shopping Survey 2009 turned up some interesting insights about my peers. Relative to the other segments measured (Women 
20 – 25 and Men), we are heavier readers and tv watchers, looking to books, magazines and the tube to gather information and form opinions. And we’ve avidly embraced life online, particularly search and mobile. We love exploring blogs, postings and sites that provide insight and data about food. We have fun sharing our opinions.
Here are some highlights of our research:
So, what ARE we eating, anyway? Transparency. It isn’t just about finance.
So Tuesday morning the Chicago Tribune had an article on mercury in high fructose corn syrup. Jeremy Piven grounded for over-abundant consumption of sushi, I get (sort of). But candy and soda with traces of toxic mercury? That’s just plain wrong.
I had the pleasure of speaking last week at the Focus on the Future conference – a gathering of food manufacturing and ingredient professionals. The people that really are in the driver’s seat of what we’re ingesting. Most of the intelligence presented focused on industry trends in supplements and functional foods. But a couple of speakers really made an impact on me…
Trendy Terminology or Unwavering Behavior
Welcome to the first installment of CBD’s blog on Food/Ingredients by Chris Chleboun. As CBD’s resident specialist in all things Food Ingredients, Agriculture and Manufacturing (with years of experience working with top global marketers and manufacturers in the Food/Ingredients space) I have a lot to say. Starting with this:
Are we seeing an increase in “trendy terminology”, and “nutritional nomenclature”…or are we witnessing genuine, unwavering behavior that’s here to stay?
