interactive communications
Wowed by a New Media Communications Tool
Everyone loves to be wowed. Yet as marketers, we know it’s often hard to do. However, while I was speaking at the 
recent IPA Leadership Conference, that’s exactly what happened. Dorothy Wemett of T’emogique introduced Philm, a new interactive communications tool. She described it as better than CD/DVD, internet and email combined.
That’s a big promise. But one that she paid off during a demonstration. While it looks like an unassuming USB memory stick, inside it runs video, is fully interactive, can be customized with online reply features including order forms and, most importantly, is completely trackable. Continue reading
