koji eats
Twitter feeds the hunger
Los Angeles lunch buggies are grabbing publicity – and sales – using Twitter. AP reports that “cultishly popular Kogi BBQ trucks…alert customers to their whereabouts and menu items” with tweets, and that “the thrill of the chase” is part of the reason it’s working for them. I suppose you could compare it to geocaching (the treasure hunting game played with GPS devices). Since they’ve started tweeting, the two white Kogi trucks have drawn parades of actual followers as they roll down the streets. Yes – that’s only two trucks. Read more about it here.
