Meatball Sundae

Graphic design for dummies?

For those of you familiar with Seth Godin (author of Meatball Sundae … founder of Squidoo …a bunch more creds than I’d care to list here) you’ll know his blog is rich with insights on what it means, really means to market today. Effectively. Using all the tools available. 

Another way to put this is: Seth is one voice in a really big crowd. But what got me sold on Seth was not his books, but this video clip where he talked about focusing on what you’re specifically GOOD at, as opposed to say, donning every single hat out there, firing marketing buckshot at the world and hoping for the desired response (read: on like, zero budget because you DIY-ed the entire program.) 

I liked this video. For someone who is actually comfortable wearing more than one hat, it was nice to hear someone in-the-know telling me I had options. That it was okay to think about calling in the experts. When necessary. Whew.

Today’s Seth post, though, gave me pause. “Why aren’t you really good at graphic design?” Short story: A list of sites, tools to help average Joe become Joe designer. Or at least, to be able to coexist in the same universe as Joe designer. 

Seth: I feel a little betrayed. Continue reading

Tags: , , , , ,

Tuesday, March 31st, 2009 Creative No Comments