new media
Wowed by a New Media Communications Tool
Everyone loves to be wowed. Yet as marketers, we know it’s often hard to do. However, while I was speaking at the 
recent IPA Leadership Conference, that’s exactly what happened. Dorothy Wemett of T’emogique introduced Philm, a new interactive communications tool. She described it as better than CD/DVD, internet and email combined.
That’s a big promise. But one that she paid off during a demonstration. While it looks like an unassuming USB memory stick, inside it runs video, is fully interactive, can be customized with online reply features including order forms and, most importantly, is completely trackable. Continue reading
Branded iPhone apps. Why wouldn’t you?
Can we talk about “extreme word makeover” for a second? Media. In the world of marketing, media just doesn’t mean what it meant five years ago. For that matter, in today’s media universe, media that’s five minutes ago is well, so five minutes ago.
I’ve said it before and I’ll say it again: All this change where the fun starts. An Olympic medal-holding friend once summarized his continued participation in life-threatening sports involving ice with this one sentence:
If something doesn’t cause excitement, you have to ask yourself if it’s really worth doing.
As marketers and creative thinkers pondering a new world order in the face of economic downtown, why wouldn’t we seriously consider expanding into new, unexpected channels that present strategic opportunities to broaden the reach of the brands we steward? Why wouldn’t we strive to unearth new territory and find ways to increase brand awareness … to get noticed?
On that, take a look at this clickthrough presentation that outlines where and how marketing meets iPhone.
