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	<title>CBD inTouch &#187; new media</title>
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	<description>Brand Strategy. Creative Marketing.</description>
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		<title>Wowed by a New Media Communications Tool</title>
		<link>http://www.blog.cbdmarketing.com/2010/02/wowed-by-a-new-media-communications-tool/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/02/wowed-by-a-new-media-communications-tool/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 23:03:39 +0000</pubDate>
		<dc:creator>Liz Brohan</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[communications tool]]></category>
		<category><![CDATA[interactive communications]]></category>
		<category><![CDATA[IPA Leadership Conference]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Philm]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=1993</guid>
		<description><![CDATA[Everyone loves to be wowed. Yet as marketers, we know it&#8217;s often hard to do. However, while I was speaking at the recent IPA Leadership Conference, that&#8217;s exactly what happened. Dorothy Wemett of T&#8217;emogique introduced Philm, a new interactive communications tool.  She described it as better than CD/DVD, internet and email combined.
That&#8217;s a big promise.  But one that she [...]]]></description>
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		<title>Branded iPhone apps. Why wouldn&#8217;t you?</title>
		<link>http://www.blog.cbdmarketing.com/2009/03/branded-iphone-apps-why-wouldnt-you/</link>
		<comments>http://www.blog.cbdmarketing.com/2009/03/branded-iphone-apps-why-wouldnt-you/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 16:52:32 +0000</pubDate>
		<dc:creator>mcziekert</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Youth Marketing]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[branded iPhone apps]]></category>
		<category><![CDATA[creative insights]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[new media]]></category>

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		<description><![CDATA[Can we talk about &#8220;extreme word makeover&#8221; for a second? Media. In the world of marketing, media just doesn&#8217;t mean what it meant five years ago. For that matter, in today&#8217;s media universe, media that&#8217;s five minutes ago is well, so five minutes ago.
I&#8217;ve said it before and I&#8217;ll say it again: All this change [...]]]></description>
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