online polling
Small tactic…big impact
Maybe you’ve read about the recent fiasco involving a teenager who executed a Facebook survey that was in extremely poor taste. But you’ve got to give the guy or gal some credit.
Okay, admit it…weren’t you the least bit curious about the results? Unscientific though they may be, I am always drawn into these one-question online surveys. It’s just a teensy bit of harmless fun – kind of like checking my horoscope every morning. A quick click and I can see how I line up against similarly anonymous responders to such weighty questions as “Should (fill in name of politician/entertainer/businessperson) apologize for (fill in preferred egregious behavior)?”
These single-question online surveys rank very high in reader participation, and they can (obviously) be the catalyst for generating awareness and conversations. And while they are not credible market research, they are a great engagement tactic to use in all electronic media.
I’m sure relieved to know that the precocious pollster (and their parents) will not be prosecuted. Properly channeled, a little enterprising curiosity will take them far. Who knows…they may soon be uncovering consumer insights that will steer strategic marketing successes of the future. It’s a good thing they learned this valuable lesson early. Even simple online polling should be well thought out.
