online surveys
Causes take note: Surveys are (still) PR gold
NFPs ask me for easy ways to get press. Here’s an old idea, but one that merits comment. Online surveys.
I find short online surveys on topical subjects can result in terrific news pieces and other related content. Survey Monkey and other similar tools make online surveys easy.
Causes can survey friends of the organization and associates (use discretion with donors) on any number of relevant topics–giving trends, “Top Ten” concerns related to your cause, opinions on current public policy issues. Design your survey, deploy it to your list with a short deadline built in, summarize your results in a release and promptly begin your press contact.
Here’s a business example:
Several times a year CBD deploys short online surveys related to food industry and other trends. Surveys take 5 minutes, max, to complete. We use our own networks and always wind up with at least 100 responses in the demos we want. Results from our last survey on how young women shop for food wound up in three speeches, on our web site, blog posts and in our e-newsletter to clients and prospects. The press release on the results was picked up by top trade and consumer press. That’s PR gold.
