online video
Video: The next biggest thing on the net?
It’s hard to believe that something that has entertained us for years would now be deemed the next hottest thing on the internet, but video took that distinction yesterday at B2B NetMarketing in Chicago.
Oh sure, YouTube rocked our internet world a couple of years ago when broadband got its mojo and cable companies needed a promotional vehicle to drive demand for costly broadband thereby boosting revenue by satisfying customers with faster and faster line speeds. With Comcast’s The Fan you could nearly replace the national network’s newscasts with a customizable video library of the day’s events that interests you in the order you would like to see them. This was mighty favorable in our household and really raised our consciousness toward the various uses of video on the net. We don’t have to explain the benefits of video to explain its value – illustrations, demonstrations, visual enhancements.
And with a greater proliferation of broadband connectivity for residences came an increase in home offices and a growing trend toward the “work from home” day which in turn just pressed even more demand for yet faster broadband speeds.
Perhaps what pushed B2B marketers into video-as-content was the recent explosion of smartphones with video capability. Now a mobile sales staff or a buyer on-the-go has access to videos anytime, anywhere just as they do at their desks.
