personal media platforms
The Creator Economy
A new era is dawning called “the Creator Economy” and we’re all part of it.
Some of you are creating new flavors. Others, a new sustainable packaging concept. And a few of you may have a breakthrough product you’re about to launch. But if you’ve used Google today—or Wikipedia, YouTube, Facebook or any of the myriad interactive channels—you are truly part of the new Creator Economy, a term McKinsey & Company is using to describe the third major economic turning point in just over a century.
Goodbye to the Producer and Consumer Economies
