personalized

I only need one and it needs to be personalized

Years imagesback, we would have said “Are you crazy?”. But now, with the old 4 – 8 color presses being replaced by the digital presses – your wish is their command! I remember seeing a printed piece from one of the earlier digital presses when they first came out. I saw color shifts and even banding on the same form, and I was thinking that they had a long way to go to catch up with the big boys. But, with recent improvements, they are gaining fast.

It’s amazing when you can print a 24-page brochure with variable copy and images, and not faint when you are asked to print only one. Now, when you compare a piece that was printed conventionally vs. digitally, you can hardly tell the difference.

Just remember, there is a lot of up-front organization that needs to happen with the variable data and art files before you press the print button. So please, work closely with your printer/letter shop to make sure your piece is printed beautifully.

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Sunday, May 16th, 2010 Creative, Technology No Comments