Most effective social media tactics

Around these halls, we spend alot of time talking about how to measure ROI for our clients’ social media efforts. And from all reports, we are not alone. Here’s a recent breakdown of effectiveness according the MarketingSherpa Social Media Marketing and PR Benchmark Survey (December 2008).

• Advertising on blogs or social networks:          Measurability 32%     Effectiveness: 16%
• Online news release distribution:                     Measurability 18%     Effectiveness: 36%
• User reviews or ratings:                                      Measurability 15%     Effectiveness: 47%
• Blogger or online journalist relations:              Measurability 11%      Effectiveness: 46%
• Forums or discussion groups:                           Measurability 11%     Effectiveness: 42%
• Blogging on company blog:                               Measurability 9%       Effectiveness: 34%
• Profile on professional/social networks:         Measurability 7%        Effectiveness: 22%

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Tags: Company blog, creative insights, measuring social media, online journalist, online news release, profile, ROI, Social media effectiveness, user ratings, user reviews