SEO
Insights from 2009’s Top Search Terms
It’s quite interesting to see what’s on the minds of Americans. Actually, it’s quite interesting to have readily accessible and inexpensive (free) tools, such as Google Trends, to see what’s on the minds of Americans. Why should we care? Trend spotting and observing the mindset of our fellow human beings helps us gauge the mood of the country which can affect the tonality of our advertising messaging.
We can develop better campaigns, products and services addressing those things that are deemed ‘hot’ and drop those that are ‘not.’ From a personal standpoint, viewing these search trends help us gauge our own sense of priorities in relation to others’. So what were these search terms that shaped our behavior in 2009? Read on and help me project the top searches for 2010. Continue reading
Active Marketing to a Passive Marketplace
Health care is needs based. That means, for the most part, the only time a consumer will look for health-related information is when they or a loved one has a concern or problem. Then, two things happen simultaneously: they dial a doctor with one hand while typing in search phrases with the other. And that’s where you, as a marketer for a health care facility or provider, have a huge advantage in gaining the attention of this once passive individual. By increasing your SEO activities, you can be in the right place at the right time. We’re often surprised by how under-utilized SEO is in health care marketing. It’s low-hanging fruit with a high propensity to help you become a trusted resource in a time a need.
From there, your relevant content provides you the opportunity to capture data, establish a relationship and create moments of intimacy where your relevant outreach earns trust and encourages patronage.
