social media marketing
What’s Your Social Media Excuse?
Lots of companies are still nervous about entering the cool waters of social media. Here are the top excuses—or “rationales”—I hear:
- “We have no resources to devote.”
- “We can’t control it, so why bother at all.”
- “Consumers are confused. There are too many conflicting points of view.”
- “Social media is a trend and will burn out soon.”
These same companies may also still believe that they control the dialogue around their company’s brand, products and services. Truth is, social media is a great leveler. Marketers who refuse to acknowledge the shift that’s taking place are missing out on the opportunity to get in front of online social dialogue and learn from the insights and postings that are happening…with or without you. Continue reading
Are we behaving like guerrilla networkers, or just like gorillas?
As the marketing world continues to decide what role social media really should play in the grand scheme of our efforts, the topic is spawning all sorts of discussion and theories about its usage. Here’s a synopsis of an exceptional one, posted by “economist.com” earlier this week.
Are we behaving like primates on Facebook??
