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	<title>CBD inTouch &#187; Social media</title>
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	<description>Brand Strategy. Creative Marketing.</description>
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		<title>deliver and deliver.com</title>
		<link>http://www.blog.cbdmarketing.com/2010/07/deliver-and-deliver-com/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/07/deliver-and-deliver-com/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:32:44 +0000</pubDate>
		<dc:creator>Jennifer Crawford</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[latest technology]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2528</guid>
		<description><![CDATA[I have been receiving the magazine called deliver a magazine for marketers, and I really enjoy it. The magazine offers marketing insights and tips on how we can really hit it home when it comes to our client/customers&#8217; needs. It has articles that talk about different topics like, social media, direct mail and even the [...]]]></description>
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		<title>Old Spice&#8217;s Rapid Response Video Campaign</title>
		<link>http://www.blog.cbdmarketing.com/2010/07/old-spices-rapid-response-video-campaign/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/07/old-spices-rapid-response-video-campaign/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 19:23:23 +0000</pubDate>
		<dc:creator>Gina Miller</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Old SPice]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2490</guid>
		<description><![CDATA[An old brand is leading the way in using new media&#8230;Old Spice extended their TV commercial campaign with an innovative tactic. Fans used social networks to ask questions of the actor in the TV ads. And Old Spice rapidly responded to 186 of these questions via short videos. Each video was produced in just minutes, [...]]]></description>
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		<title>Viral Gets Nestle … The Palm Oil “Incident”</title>
		<link>http://www.blog.cbdmarketing.com/2010/07/viral-gets-nestle-%e2%80%a6-the-palm-oil-%e2%80%9cincident%e2%80%9d/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/07/viral-gets-nestle-%e2%80%a6-the-palm-oil-%e2%80%9cincident%e2%80%9d/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:17:15 +0000</pubDate>
		<dc:creator>Lori Colman</dc:creator>
				<category><![CDATA[Food Ingredients]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[deforestation]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[Lori Colman]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[palm oil]]></category>
		<category><![CDATA[Sinar Mas]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[viral advertising]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2442</guid>
		<description><![CDATA[Yes, it’s great when viral advertising takes hold, isn’t it?  Nestle Amsterdam achieved “viral advertising icon status” with its fake Jesus commercial (see previous blog posting).  Nestle corporate achieved “viral advertising wrath”, big-time, by attempting to remove a viral Greenpeace ad linking Kit Kat bars to climate change from YouTube  .  &#8220;This video is no [...]]]></description>
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		<title>Nestle Gets Viral … The Kit Kat “Hoax”</title>
		<link>http://www.blog.cbdmarketing.com/2010/06/nestle-gets-viral-%e2%80%a6-the-kit-kat-%e2%80%9choax%e2%80%9d/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/06/nestle-gets-viral-%e2%80%a6-the-kit-kat-%e2%80%9choax%e2%80%9d/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:45:45 +0000</pubDate>
		<dc:creator>Lori Colman</dc:creator>
				<category><![CDATA[Food Ingredients]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Kit Kat]]></category>
		<category><![CDATA[Lori Colman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Taboo]]></category>
		<category><![CDATA[Viral Commercial]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2416</guid>
		<description><![CDATA[Have you seen the Kit Kat “commercial” starring none other than Jesus himself?  Well, not really himself, but something in his image.
It seems that Nestle Amsterdam made a viral “commercial” of an “anonymous Dutch Guy” who took a bite of a Kit Kat bar and an image of Jesus mysteriously appeared in his teeth marks.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Growing Peer Influence at the Retail Level?</title>
		<link>http://www.blog.cbdmarketing.com/2010/06/growing-peer-influence-at-the-retail-level/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/06/growing-peer-influence-at-the-retail-level/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 22:02:17 +0000</pubDate>
		<dc:creator>Gina Miller</dc:creator>
				<category><![CDATA[Food Ingredients]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[peer influence]]></category>
		<category><![CDATA[purchase behavior]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2408</guid>
		<description><![CDATA[While I don&#8217;t shop a whole lot, I have noted that my retail experiences lately have been unusual&#8230;not because of the stores or the brands I&#8217;m buying&#8230;but because of the behavior of my fellow shoppers.
On a visit to a home improvement center, I was stopped in the parking lot by a puzzled looking lady who had a [...]]]></description>
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		<title>88-minutes late</title>
		<link>http://www.blog.cbdmarketing.com/2010/06/88-minutes-late/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/06/88-minutes-late/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 16:20:10 +0000</pubDate>
		<dc:creator>Gina Miller</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Metra]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2393</guid>
		<description><![CDATA[Metra really should bill itself as a form of social networking.  
Chicago&#8217;s fabulous commuter train service, well-known for its friendly conductors (we love you, Bob), is really one of my very favorite things about this town. Even though our area is constantly under a weather siege of one type or another, trains are seldom late. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social media enables the food truck revolution</title>
		<link>http://www.blog.cbdmarketing.com/2010/05/social-media-enables-the-food-truck-revolution/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/05/social-media-enables-the-food-truck-revolution/#comments</comments>
		<pubDate>Fri, 28 May 2010 17:51:01 +0000</pubDate>
		<dc:creator>Jean Ban</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food Ingredients]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[food trucks]]></category>
		<category><![CDATA[Matt Maroni]]></category>
		<category><![CDATA[Mobi Munch]]></category>
		<category><![CDATA[mobile cuisine]]></category>
		<category><![CDATA[National Restaurant Association Show]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Street-Za]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2303</guid>
		<description><![CDATA[One of the hot, hot, hot topics at this year&#8217;s National Restaurant Association Show was mobile cuisine&#8211; a.k.a food trucks. We&#8217;re not talking about those silver cup-of-joe trucks parked by construction sites. We&#8217;re talking highly graphic trucks serving creative cuisine on wheels. A couple of the high-image  trucks were parked on the show floor and drew thousands who [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Businesses are getting back to marketing</title>
		<link>http://www.blog.cbdmarketing.com/2010/05/businesses-are-getting-back-to-marketing/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/05/businesses-are-getting-back-to-marketing/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:48:06 +0000</pubDate>
		<dc:creator>Doug Davila</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[2010 trends]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2286</guid>
		<description><![CDATA[We’re almost halfway through 2010 and CBD has seen several trends among clients as many of them begin to bounce back from last year and make 2010 better.
The best analogy for spending in 2009 versus 2010 is that of a driving car. Last year, advertisers had their foot on the brake, doing only what was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where Should You Chat?</title>
		<link>http://www.blog.cbdmarketing.com/2010/05/where-should-you-chat/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/05/where-should-you-chat/#comments</comments>
		<pubDate>Fri, 28 May 2010 14:52:12 +0000</pubDate>
		<dc:creator>Doug Davila</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2245</guid>
		<description><![CDATA[Wired has come up with a fun chart showing you where to chat depending on what your objectives are. While some of it is tongue-in-cheek, it is an easy intro to some of the different uses between Facebook, Twitter and LinkedIn. Based on this chart, I am boring and should hang out on Linkedin. See [...]]]></description>
		<wfw:commentRss>http://www.blog.cbdmarketing.com/2010/05/where-should-you-chat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Online Impact at the Grocery Store</title>
		<link>http://www.blog.cbdmarketing.com/2010/05/the-online-impact-at-the-grocery-store/</link>
		<comments>http://www.blog.cbdmarketing.com/2010/05/the-online-impact-at-the-grocery-store/#comments</comments>
		<pubDate>Thu, 27 May 2010 16:36:21 +0000</pubDate>
		<dc:creator>Lori Colman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food Ingredients]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[bar code]]></category>
		<category><![CDATA[CBD]]></category>
		<category><![CDATA[Cereal Scan]]></category>
		<category><![CDATA[Fooducate]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone app]]></category>
		<category><![CDATA[Lori Colman]]></category>
		<category><![CDATA[Lose It]]></category>
		<category><![CDATA[nutrition information]]></category>
		<category><![CDATA[Red Laser]]></category>
		<category><![CDATA[scanner]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.blog.cbdmarketing.com/?p=2249</guid>
		<description><![CDATA[ downloaded a great iPhone app called Cereal Scan (from Fooducate). Loads of fun to play around with, and really super easy to use. Just point your camera at a bar code, and it tells you all about the nutrition information of the cereal you may be about to buy … delivering an instant rating [...]]]></description>
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