Social networks bad business
4.1.09: “Social networks are bad biz.” April Fool’s?
Okay, so yesterday’s Time.com story: “Facebook Takes a Dive: Why Social Networks Are Bad Businesses”
Let’s discuss.
1. Claim #1: Social Media Networks are not profitable businesses.
Old news. We know this. I hate to sound callous, but that’s not my problem. If FB doesn’t have the infrastructure to make money for itself, I feel a little BAD for FB maybe, but not enough to, I don’t know, stop using it for my OWN purposes. Nor will this knowledge make me tell others to stop using it for theirs.
2. Claim #2: You won’t make money placing non-targeted advertisements on Social Media Networks.
Non-targeted advertising is not the best idea? A financial services FB ad would lose a celebrity death match with it’s twin ad placed on AOL Finance. Point taken. Are we supposed to be surprised?
But let’s not confuse these listed cons with the pros that can be gained by USING social media networks properly, both as outreach vehicles for your brand and strategic ad placement opportunities. We are all witnessing the chameleon-like behavior of advertising. KFC? Potholes?
