spam
Another argument for segmentation
Where was it that I was reading last week that segmentation may not be worth the effort? I honestly don’t remember. I saw the headline and skipped right over it because I’ve demonstrated the cost/benefit ratio time and time again. But now I have a new argument for the sceptics: segment your email and you can help save the planet! ABC News is reporting today that the energy spent sending out 62 trillion spam emails last year could have powered 2.4 million homes for a year. McAfee, of information security fame, is behind the insight, and I have to say it’s an angle I never considered. Net return on investment: conserve energy, use marketing budget more effectively, and demonstrate good corporate citizenship. (Dear CFO, can I have a few more bucks for my marketing budget this year? I gotta great idea!)
