Taste
New Consumer Behavior Insights
Recently I had the pleasure of attending the Food Technology & Innovation Forum, where I gave a presentation along with Kent Spalding, the marketing director of Weetabix/Barbara’s Bakery. We talked about how consumers engage with brands online. In this case, the Puffins Cereal brand, which is a natural for social media.
As much as I enjoy learning about new products and industry trends, I truly love delving into consumer behavior. The presentations that opened and closed Day One delivered some very specific ideas relevant to mapping minds and developing products.
