Older, Wiser and way more Demanding

As part of the baby-boom generation that grew up rather simply – that is, not thinking too hard about food or even knowing the right questions to ask – I’m thrilled to finally have the 24/7 access to information that defines today’s world.Whole Foods, Meijer, Trader Joe’s and HyVee as sources of information.

Colman Brohan Davis’s recent Food Shopping Survey 2009 turned up some interesting insights about my peers. Relative to the other segments measured (Women 20 – 25 and Men), we are heavier readers and tv watchers, looking to books, magazines and the tube to gather information and form opinions. And we’ve avidly embraced life online, particularly search and mobile. We love exploring blogs, postings and sites that provide insight and data about food. We have fun sharing our opinions.

Here are some highlights of our research:

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Tags: calories and fat, Colman Brohan Davis, consumer, country of origin, diet/health connection, fiber, Food Shopping Survey 2009, food/health connection, gluten-free, grocery retailers, Hyvee, ingredients, Meijer, middle-aged, midle-aged women, natural foods, preservatives, private food label, private label, sonsciousness, sustainability, Trader Joe's, Whole Foods, Women