vertical marketing
Insight from CIMA’s interactive marketing survey
The Scene: Chicago Interactive Marketing Association
The affair: 6th annual interactive marketing survey and panel discussion
The headline: There is a sharp decline in the health of the industry
That news was unexpected and a shock. But before we turn off our laptops and go back to reading hieroglyphics on slabs of rock, let’s get behind this news shock. The news was being delivered by highly respected researcher Troy Mastin who comes with impeccable credentials, which just made the headline that much more of a shock. The industry is deemed unhealthy because of slow growth — only 5% over the next 12 months versus the previous trend of 18% — and a less optimistic outlook for 2009 versus last year. The economy is having its impact on certain verticals; automotive, travel and financial services are greatly affected by slow- to no-growth. Not looking good so far. However, if you look at who the completed the survey — media sales reps accounted for 46% of all survey respondents — they are likely responding to less commission as their barometer.
